Quote : No man ever became wise by chance. ~ Seneca
Yes, Content is King but what kind of content and therein lies the key !! Anyone on the NET MUST know how to create "effective" content.
Here is what Ken Evoy wrote to me about 2 weeks back:
MYCPS!... The ONLY Book Of Its Kind "
Make Your Content PREsell! "
("MYCPS!") is the ONLY book of its kind. There are, of course, hundreds of books that teach you how to write, the classic being...
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"The Elements of Style" by William Strunk Jr
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Only two problems with these "general writing" books...
1) They are so dry as to be almost unreadable. Medicaltextbooks are easier to read! ;-)
2) They have almost nothing to do with the REAL world
Besides all the books on "general writing," there must bethousands MORE on how to write "sales copy." (Our own MYWS! continues to be a favorite!) And that's great, if you havesomething to sell. Even then, the power of C->T->P->M has established that SELLING comes after PREselling --Yes indeed... thousands of books about all kinds of writing.
But MYCPS! is the ONLY book of its kind. It shows you, step by step, clearly...
1) how to write to COMMUNICATE
2) how to develop your own "voice" with flair and substance
3) how to spin your site/biz/SELF into a unique position
4) how to HONESTLY convince people to trust and like you.No other book in the world shows you how to do this. So...Why is THAT so important? Glad you asked... ;-)
Without The Right Skills, You're Doomed The Web is a communication medium. Let's be more precise...The Web is a TEXT communication medium. For the next 10 years (at least), text will remain THE way to communicate. During that time, you will make or breakyour business success, your very life possibly.
However...Somewhere along the way, we have become obsessed witheverything except how to write that TEXT. I can't overemphasize its supreme importance. ANYONE who communicates on the Net, even if it's only via e-mail, NEEDS this book. (It is "#1 must reading" for our support staff.) In truth, it's not ONLY for online marketers...EVERONE needs this book. EVERYONE. If you don't insist that your children READ this book, you're doing them a disservice. If you don't tell YOUR audience the same thing, you're doing THEM a disservice. Ditto for the children of your audience! As I said above, MYCPS! shows you, step by step, clearly...
1) how to write to COMMUNICATE
2) how to develop your own "voice" with flair and substance
3) how to spin your site/biz/self into a unique position
4) how to honestly convince people to trust and like you.
No other book in the world shows you how to do this. We live in a world where communication is the #1 skill set of value. Without that skill, you're doomed. THAT is why this book is so important. And THAT is why I call this book... "One Heck Of A Paddle"
That state of writing in the english world is absolutely abysmal. And there is no reason for it. If anything is holding small business back on the Internet, it's writing. Most small businesses can't afford to hire a writer. And most small business people can't write. So where does that leave them on the Web, where the writtenword is king? It leaves them up a certain creek, without a paddle. Well, MYCPS! is one heck of a paddle.----- When we think of "writing," we think of Hemingway. But...Hemingway had a gift. Writing to PREsell is not a gift. Writing to PREsell does not REQUIRE a gift. Writing to PREsell is a skill you can ACQUIRE. MYCPS! helps you acquire that skill. It helps EVERYONE acquire that skill. And I do mean EVERYONE.
Which brings me to where this book belongs... In EVERYONE'S hands.
That's why ...................
The Price Is Only US$9.95 !!
Get Yours Now ---->>
http://mycps.sitesell.com/index14.html
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And I say "
This will be the best $10/- you will spend on the NET. Period. "